P R O J E C T
Advancement Marketing:
Elevating Fundraising Campaigns
How strategic storytelling and creative design drove record-breaking fundraising efforts for two major campaigns.
Nonprofit Fundraising
Preserve and Inspire
George C. Marshall Museum and Foundation
marshallfoundation.org
Higher Education Advancement
An Uncommon Purpose
The VMI Foundation
vmialumni.org
Through partnerships with the George C. Marshall Museum and the VMI Foundation, I helped shape and execute campaigns that strengthened donor engagement, enhanced visibility, and surpassed goals.
The VMI Foundation: “An Uncommon Purpose”
The $244 million “An Uncommon Purpose” campaign raised $323.6 million from 15,244 alumni and friends, making it the VMI Foundation’s most successful fundraising effort to date.
Key Contributions
Visual Identity: Designed the campaign’s primary visual identity, inspired by VMI’s achievement ribbon, creating a relatable and recognizable symbol that fostered trust and familiarity among donors.
Campaign Hub: Built and maintained the campaign website as the digital focal point, featuring real-time updates, donor stories, and seamless pathways for engagement.
Integrated Marketing: Coordinated social media messaging, print collateral, and digital campaigns, ensuring consistent branding and cohesive storytelling across all touchpoints.
George C. Marshall Museum and Foundation: “Preserve and Inspire”
The George C. Marshall Museum embarked on a transformative campaign to financially support its shift from a physical museum to a fully digital platform, ensuring Marshall’s legacy reached a global audience.
Key Contributions
Vendor Partnership: Led the search and retainment process for a digital vendor, ensuring alignment with the Foundation’s strategic goals and vision.
Website Redesign: Directed the redesign of the Foundation’s website, creating a dynamic and user-friendly digital presence to amplify donor outreach and storytelling.
Cornerstone Lookbook: Designed a visually compelling lookbook to serve as the campaign’s centerpiece for major donor engagement, inspiring long-term financial support.
Impact
These initiatives inspired long-term donor support by fostering trust, creating compelling materials, ensuring alignment across platforms, and positioning each organization for sustained success.
VMI Foundation: An Uncommon Purpose
Raised $323.6 million, surpassing the $244 million goal by 33%.
Cohesive branding and storytelling strengthened donor trust and engagement.
Consistent messaging across channels amplified campaign reach and resonance.
George C. Marshall Museum: Preserve and Inspire
A redesigned website and cornerstone lookbook drove interest, excitement, and engagement with key donors.
Secured a trusted digital vendor to execute the Foundation’s vision.
Established a cohesive approach for future fundraising initiatives, supporting the museum’s transition to a digital platform.
