Marketing systems strategist who unites design, technology, and insights into cohesive solutions.

About

My work lives in the space where creativity meets structure, where design serves strategy, and where conversation sparks connection. The outcome: integrated systems that align teams, elevate experiences, and move business forward.

  • Drive enterprise website strategy for NorthropGrumman.com, a Fortune 100 global aerospace and defense innovator serving government, military, and commercial sectors.

    Senior Principal Website Content Administrator

    Northrop Grumman Website (current)

  • Inaugural role bridging Admissions and Communications to lead integrated marketing strategy, campaign execution, and performance optimization for recruitment and enrollment efforts.

    Director of Marketing, Admissions & Financial Aid

    Washington and Lee University Website (2019-2022)

  • Directed institutional marketing and digital transformation for one of the nation’s oldest military colleges, uniting tradition with modern storytelling to drive record enrollment and engagement.

    Director of Online Communications & Brand

    Virginia Military Institute Website (2006-2019)

Projects

Freelance

Extensive experience collaborating with small, local business owners.

EarthMagic Recycling
Cocoa Mill Chocolatier
The Southern Inn
The Red Hen
Lime Kiln Theater
Hess Jewelers
Rockbridge Area Hospice
Farm to You
Full Circle Catering
Rockbridge County Public Schools
The Community Table
Shenandoah Preschool

University Cleaners
Provenance Mill Clothiers
Meadowview Cabin
Rockbridge Area Relief Association
George C. Marshall Foundation
SIGADIT
Rockbridge Choral Society
Martial Arts Total Training System
Jasmine Darznik
Cunningham Camps
Shenandoah Framing
Books and Co

Conservation Partners
Cornerstone Bank
Trinity United Methodist Church
Herb Rubenstein, Lawyer
Entsminger Electric
David H. Natkin Law
Mann, Vita, and Elrod
Maple Hall Bed and Breakfast
Beebe Construction
Camp Maxwelton and Camp Lachlan
Washington and Lee University Library
WLU Generals Lacrosse Camp
VMI Keydet Club

Tech Stack

Platform Delivery

Measurement

Content and Development

Productivity

  • Her relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman
    Director of Marketing and Sales at Kendal of Lexington

  • Kate seamlessly wove the technical aspects of marketing efforts with visually compelling and wildly creative storytelling.

    Jamie Lipps
    Director of Publications and Design at Washington and Lee University

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall
    Senior Developer at Diagram

  • Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious.

    Gabrielle Tremo
    Senior Web and Digital Marketing Strategy Analyst, EAB

  • Her insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker
    Associate Professor, VCU