Hi, I’m Kate.

Marketing Strategist
and Web Architect

Connecting people, platforms, and purpose.

At heart, I’m a connector.

My expertise spans the full communications journey, from concept and design through development, launch, and stewardship.

I believe marketing and technology work best when they build trust, spark curiosity, and create community.

One interaction at a time.

  • Experienced in cross-channel marketing, I align web, email, print, paid media, and in-person engagement into cohesive campaigns. I bring cross-functional into shared strategy, governance, and execution models that eliminate silos and strengthen performance.

    Read: Enrollment Growth in a National Downturn

  • Across industries, I align visual identity, narrative voice, and digital structure so institutions clearly communicate who they are.

    Read: Anatomy of a Brand

  • My storytelling centers on content that is authentic, useful, and relevant to the visitor journey. I design narratives that are structured for discoverability, aligning SEO and emerging AI search patterns so content performs for both human readers and machine-driven systems alike.

    Read: Designing for Belonging at Virgnia Military Institute

    Read: Holding Trust During a Time of Uncertanity at Washington and Lee University

  • I implement schema strategy, A/B testing, structured content models, and real-time dashboards to strengthen visibility and improve conversion quality. By aligning data signals with editorial decisions, discoverability becomes measurable.

    Read: Humanizing Global Defense at Northrop Grumman

  • I build digital ecosystems that align CMS, CRM, analytics, paid media, and content operations into scalable, lifecycle-driven environments. Integrated architecture reduces friction, strengthens insights, and supports sustained, data-informed growth.

    Read: Modernizing a Historic Brand at Virginia Military Institute

  • I’ve designed intake and pipeline frameworks s, implemented governance models for decentralized teams, and developed shared component libraries that enable modular, reusable content. From workflow architecture to approval protocols, I build operating structures that increase velocity, consistency, and long-term scalability.

    Read: AI-Ready Content at Scale

  • For me, leadership is about creating spaces where people are trusted, heard, and capable of doing their best work.

    I’ve led cross-functional teams through institutional change, brand evolution, and digital transformation by aligning around shared goals while giving individuals room to develop their voice and strengths.

    Read: Nonprofit Leadership in a Time of Isolation

  • Kate's relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman
    Director of Marketing and Sales at Kendal of Lexington

  • Kate seamlessly wove the technical aspects of marketing efforts with visually compelling and wildly creative storytelling.

    Jamie Lipps
    Director of Publications and Design at Washington and Lee University

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall
    Senior Developer at Diagram

  • Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious.

    Gabrielle Tremo
    Senior Web and Digital Marketing Strategy Analyst, EAB

  • Kate's insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker
    Associate Professor, VCU

Teams

2022-current

Senior strategist and consultant to marketing, brand, and TA to align digital strategy with campaign objectives across the global ecosystem northropgrumm.com, serving 17,000+ daily visitors.

1

Northrop Grumman

2019-2022

Led integrated enrollment marketing strategy in a dual-reporting role as Director of Marketing for Admissions and Financial Aid at wlu.edu, driving record enrollment during a national downturn.

2

Washington and Lee University

2006-2019

Senior brand and digital strategist for one of the nation’s oldest military colleges, vmi.edu, uniting tradition with modern storytelling to drive record enrollment and engagement.

3

Virginia Military Institute

With a passion for and gratitude to the roles nonprofits play to support our community, I selectively take on projects with teams who need support in their strategy and execution.

4

Consultant