Hi, I’m Kate.

For over two decades, I’ve been at the crossroads of marketing and communications, spanning higher education, non-profits, and global corporations.

Whether guiding teams through digital transformations or crafting authentic narratives across multiple channels, I’m committed to making a lasting impact through connection.

Recent Experience

  • Northrop Grumman Logo

    Northrop Grumman Corporation

    Sr. Principal Web Content Administrator

    September 2022-Present

    Direct web strategy initiatives to increase lead generation and engagement across ngc.com, serving 17,000+ daily visitors.

  • Washington and Lee University Logo

    Washington and Lee University

    Director of Marketing for Admissions and Aid

    June 2019-August 2022

    Led marketing strategy for admissions communications with an integrated approach to align messaging and optimize recruitment outcomes.

View Resume

What I Do

I bridge technical expertise, creative vision, and strategic leadership to optimize web platforms and drive measurable growth. 

My Approach

  • Relationship Driven

    I work to craft relational marketing strategies that earn trust and build advocacy, fostering long-term relationships.

  • Data Informed

    I apply data insights to craft approaches that resonate, ensuring strategies are rooted in human connection and enhanced by data.

  • Relentless Customer Focus

    By prioritizing customer needs, I cultivate loyalty and foster strong, lasting relationships.

  • Mission Oriented

    I work to cultivate environments that embrace diverse talents and perspectives while fostering teamwork that inspires creativity.

  • Kate's always-on "What Can We Do Next" mindset constantly drove us to new approaches and better products.

    Gabrielle Tremo
    Senior Web and Digital Marketing Strategy Analyst, EAB

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall
    Senior Developer at Diagram

  • Kate seamlessly wove the technical aspects of marketing efforts with visually compelling and wildly creative storytelling.

    Jamie Lipps
    Director of Publications and Design at Washington and Lee University

  • Her insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker
    Associate Professor, VCU

  • Kate has the attention to detail and listening that makes her the perfect business partner.

    Stephanie Wilkinson
    Owner, The Red Hen

  • Her relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman
    Director of Marketing and Sales at Kendal of Lexington

Let’s chat.

From designing award-winning print and digital materials to leading enterprise-level digital transformations, I understand that each pixel and paragraph has the power to shape perceptions.

If you have a project you would like to work together on, please reach out, and let’s start a conversation. :-)