Hi, I’m Kate, a digital strategist fluent in human.
I turn clicks into conversations and content into connection.
Website Strategy
UX Meets Business Goals
Great websites don’t happen by accident—they’re built with intention. I lead web strategy that balances user needs with business goals, translating complex content into streamlined structures that inform, inspire, and convert.
From rearchitecting multi-thousand-page sites to improving engagement through smarter navigation and search, I’ve helped mission-driven teams turn digital sprawl into meaningful experiences that drive action.
Data-Informed Decisioning
Empathy & Evidence
Before strategy, there’s listening. I look for the signals behind the stats—the drop-off points, the rage clicks, the places where curiosity fades. Those gaps are where the real work begins.
I blend data with instinct, making space for both the story the metrics tell and the needs they don’t always capture. Because content that truly connects doesn’t just perform—it listens back.
SEO
Visibility & Navigation
Search is where most journeys begin. My approach combines structured data, semantic HTML, metadata optimization, and user-first content design to ensure discoverability and relevance across every touchpoint.
From featured snippets to internal search hierarchies, I optimize content ecosystems that elevate brand voice, improve UX, and reduce friction—without sacrificing clarity or performance.
Good SEO isn’t a checklist. It’s an integrated strategy for showing up well—and showing up ready.
Project Management
From Plan to Page
I manage projects with intention—from kickoff to launch—making sure nothing gets lost in translation between visionaries and implementers. Agile sprints, cross-functional check-ins, and transparent timelines are my bread and butter.
I bridge the gap between creative energy and structured delivery, aligning priorities, clearing blockers, and making sure momentum becomes measurable outcomes.
