Whether it’s a campaign, a website, or a well-placed word, digital marketing is most powerful when it builds trust, sparks curiosity, and builds community.

Hi, I’m Kate, a digital strategist fluent in human.

I turn clicks into conversations and content into connection.

W E B S I T E S T R A T E G Y

Starting a Conversation

Let’s be real—no one wants to wander a website like it’s a digital corn maze. That’s where I come in. I wrangle messy content, decode jargon, and bring order (and charm) to sprawling web ecosystems.

With experience across industries, I team up with designers, developers, and the “we’ve-always-done-it-this-way” crowd to create digital spaces that don’t just work—they welcome.

Because the best websites don’t just inform. They engage, invite, and occasionally wink.

Virginia Military Institute website homepage on a laptop screen, featuring cadets in uniform marching and text promoting the institute's mission and values.
Northrop Grumman website showing an underwater vehicle partially submerged in the ocean, titled "Beneath the Surface: Building Manta Ray, DARPA’s Uncrewed Underwater Vehicle."

D A T A - I N F O R M E D

Listening & Learning

Before I write a word or sketch a wireframe, I listen. To the data. To the audience. To the awkward silences on a page that’s trying too hard or saying too little.

I blend analytics with empathy—using heatmaps, click paths, and search trends to shape content that feels human, helpful, and easy to navigate. It’s not just about what we want to say. It’s about what people need to hear—and how they need to hear it.

The result? Content that does more than perform, it connects.

Person wearing a mask and apron at The Community Table, a dining area with people seated at tables in the background. Text reads "Dinner’s on us!" and describes the service provided by The Community Table.

S E O & U X W R I T I N G

Clearly Communicating

Copy should be engaging and findable. Friendly to humans, fluent in search engines, and laser-focused on helping people get where they need to go (without 47 clicks and a sigh of defeat).

I pair strategy with simplicity, weaving keywords and UX best practices into language that feels natural—not robotic. Because the best content doesn’t just check boxes. It clears paths.

Let’s help people find what they’re looking for—without making them work for it.

A computer screen displaying a project management interface with a grid view of tasks. Columns include Name, Purpose, Pub Group, Editions, Update Frequency, and Last Updated. Various projects like "2020-Postcard Series," "Sophomore Brochure," and "Admitted Students Day Postcard" are listed with colored tags and update frequencies. The interface includes options for filters, groups, color settings, and different views like grid, calendar, and gallery on the sidebar.

P R O J E C T M A N A G E M E N T

Keep the Conversation Going

Strategy means nothing if it stalls in your inbox. I keep projects moving and people talking—bridging the gaps between creatives, coders, and stakeholders so everyone stays aligned, on track, and in the loop.

I speak fluent “big picture” and “tiny detail,” translating vision into action and action into outcomes. Whether I’m wrangling timelines or unblocking bottlenecks, my goal is simple: keep the work flowing and the conversation alive.

Because the best ideas don’t happen in silos—they happen in sync.

  • Her relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman
    Director of Marketing and Sales at Kendal of Lexington

  • Kate seamlessly wove the technical aspects of marketing efforts with visually compelling and wildly creative storytelling.

    Jamie Lipps
    Director of Publications and Design at Washington and Lee University

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall
    Senior Developer at Diagram

  • Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious.

    Gabrielle Tremo
    Senior Web and Digital Marketing Strategy Analyst, EAB

  • Her insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker
    Associate Professor, VCU