Hi, I’m Kate.
I’ve spent my career working with incredible teams in digital strategy, marketing, and communications across higher education, nonprofits, and global corporations.
I love bringing people together, empowering their strengths, and creating work that not only meets organizational goals but also builds lasting connections.
My Approach
-
I enjoy roles where we strategize towards the bigger picture. Staying aligned with the mission—whether it’s education, community engagement, or innovation—drives my motivation.
-
I believe strong, genuine connections are the cornerstone of success. By prioritizing relationships that foster trust and teamwork, I unite interdivisional teams—leaders, creatives, IT specialists, vendors, and stakehholders—to drive consensus and collaboration for strategic initiatives.
-
Numbers tell a story, and I love uncovering the narrative behind them. I use data as a decision-making tool to illuminate opportunities, guide strategies, and measure progress.
-
I thrive on bringing people together to tackle big projects, working across teams and agencies to realize shared goals. I believe in the power of teamwork and enjoy uniting different perspectives to create solutions everyone can be proud of.
-
I center my leadership style around inclusive practices to maximize my team's strengths while ensuring every voice is heard, every audience is represented, and the work reflects the richness and complexity of the communities we serve.
-
Whether “customer” means students, families, colleagues, or clients, their needs drive my work. I never lose sight of the people at the heart of a project, striving to deliver meaningful, user-centered experiences every time.
Case Studies
-
Higher Ed Enrollment Marketing
Washington and Lee University
How unified strategies and streamlined workflows drove record-breaking application growth.
-
Higher Ed Digital Transformation
Virginia Military Institute
How rethinking strategy and governance reshaped VMI’s online presence.
-
Nonprofit Rebrand
Rockbridge Area Relief Association
How a refreshed identity helped the Rockbridge Area Relief Association communicate its full scope of services.
-
Nonprofit Strategic Vision
The Community Table of Rockbridge
How partnerships and creative programs expanded access and fostered connection in Rockbridge County.