Hi, I’m Kate.

I’m a creative digital strategist with 20 years of experience creating clear, engaging, and user-friendly web experiences. I blend technical expertise with marketing insight to design, develop, and manage enterprise-level websites across corporate, higher education, and nonprofit spaces.

My goal is to make the web a friendlier place, one conversation at a time.

Website Strategy and Management

Starting the Conversation

With experience managing enterprise websites across industries, I work with multi-discipline teams to build intuitive, welcoming digital spaces that invite visitors in and keep the conversation flowing.

Data-Informed Content Design

Listening Closely

By listening to audiences and leveraging various data streams, I am able to refine user-journeys to provide useful, accessible, and intuitive experiences.

SEO and UX Writing

Speaking Clearly

Great content isn't enough—it needs to be easy to find. I write approachable content designed with people and search engines in mind, helping visitors quickly find what they need.

Digital Project Management

Keep the Conversation Flowing

As a project manager, I ensure teams—designers, developers, writers, and stakeholders—stay connected, informed and moving forward to deliver results.

  • Her relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman
    Director of Marketing and Sales at Kendal of Lexington

  • Kate seamlessly wove the technical aspects of marketing efforts with visually compelling and wildly creative storytelling.

    Jamie Lipps
    Director of Publications and Design at Washington and Lee University

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall
    Senior Developer at Diagram

  • Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious.

    Gabrielle Tremo
    Senior Web and Digital Marketing Strategy Analyst, EAB

  • Her insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker
    Associate Professor, VCU