Hi, I’m Kate.

I’ve spent my career working with incredible teams in digital strategy, marketing, and communications across higher education, nonprofits, and global corporations.

I love bringing people together, empowering their strengths, and creating work that not only meets organizational goals but also builds lasting connections.

My Approach

  • I enjoy roles where we strategize towards the bigger picture. Staying aligned with the mission—whether it’s education, community engagement, or innovation—drives my motivation.

  • I believe strong, genuine connections are the cornerstone of success. By prioritizing relationships that foster trust and teamwork, I unite interdivisional teams—leaders, creatives, IT specialists, vendors, and stakehholders—to drive consensus and collaboration for strategic initiatives.

  • Numbers tell a story, and I love uncovering the narrative behind them. I use data as a decision-making tool to illuminate opportunities, guide strategies, and measure progress.

  • I thrive on bringing people together to tackle big projects, working across teams and agencies to realize shared goals. I believe in the power of teamwork and enjoy uniting different perspectives to create solutions everyone can be proud of.

  • I center my leadership style around inclusive practices to maximize my team's strengths while ensuring every voice is heard, every audience is represented, and the work reflects the richness and complexity of the communities we serve.

  • Whether “customer” means students, families, colleagues, or clients, their needs drive my work. I never lose sight of the people at the heart of a project, striving to deliver meaningful, user-centered experiences every time.

  • "Kate seamlessly wove the technical aspects of marketing efforts with visually compelling and wildly creative storytelling."

    Jamie Lipps
    Director of Publications and Design at Washington and Lee University

  • "As a manager, Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious, inspiring those around her to strive for the same level of excellence."

    Gabrielle Tremo
    Senior Web and Digital Marketing Strategy Analyst, EAB

  • "Her insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute."

    Elizabeth Baker
    Associate Professor, VCU

  • "Her relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes."

    Erica Turman
    Director of Marketing and Sales at Kendal of Lexington

  • "Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way."

    Rob Schall
    Senior Developer at Diagram

Case Studies

  • Image of laptop with wlu.edu on the screen

    Higher Ed Enrollment Marketing

    Washington and Lee University

    How unified strategies and streamlined workflows drove record-breaking application growth.

  • Image of laptop with vmi.edu on the screen

    Higher Ed Digital Transformation

    Virginia Military Institute

    How rethinking strategy and governance reshaped VMI’s online presence.

  • Image of Laptop with raralex.edu on display

    Nonprofit Rebrand

    Rockbridge Area Relief Association

    How a refreshed identity helped the Rockbridge Area Relief Association communicate its full scope of services.

  • Image of laptop with The Community Table website on display

    Nonprofit Strategic Vision

    The Community Table of Rockbridge

    How partnerships and creative programs expanded access and fostered connection in Rockbridge County.