Marketing systems strategist who unites design, technology, and insights into cohesive solutions.

About

My work lives in the space where creativity meets structure, where design serves strategy, and where conversation sparks connection. The outcome: integrated systems that align teams, elevate experiences, and move business forward.

  • Fortune 100 global aerospace and defense innovator serving government, military, and commercial sectors

    Senior Principal Website Content Administrator
    (2022-Current )

    Drive enterprise digital strategy for NorthropGrumman.com, transforming a legacy web ecosystem into a scalable, market-aligned platform that supports brand growth, accessibility, and engagement across global audiences.

    • Partner with cross-functional teams—brand, legal, government relations, and sector strategists—to deliver high-profile launches, executive communications, and product storytelling.

    • Shape content governance and taxonomy frameworks that bring clarity, efficiency, and consistency across a complex matrix organization.

    • Champion data-driven UX and SEO enhancements, leveraging tools like Crazy Egg and AI-assisted insights to strengthen visibility, trust, and conversion.

    • Build alignment and momentum across international teams, balancing innovation with regulatory and brand integrity.

    Northrop Grumman Website

  • Private liberal arts university recognized for academic rigor and an engaged, mission-driven community

    Director of Marketing, Admissions & Financial Aid
    (2019–2022)

    Led the university’s enrollment marketing strategy, transforming communications into a cohesive, data-informed ecosystem that increased applications by 32.5% and strengthened yield across key markets.

    • Unified brand and enrollment priorities under one strategic framework, bridging creative vision with measurable outcomes.

    • Orchestrated a high-performing team and network of partners to deliver 50+ simultaneous campaigns across digital and print channels.

    • Introduced data and testing practices that modernized decision-making and elevated ROI across marketing efforts.

    • Partnered with senior leadership to align storytelling, technology, and institutional goals in support of long-term enrollment growth.

    Washington and Lee University Website

  • Nationally recognized public military college known for academic excellence, leadership development, and historic tradition

    Director of Online Communications & Brand
    (2006–2019)

    Directed institutional marketing and digital transformation for one of the nation’s oldest military colleges, uniting tradition with modern storytelling to drive record enrollment and engagement.

    • Led the award-winning “Don’t Do Ordinary” campaign—VMI’s most successful admissions initiative—establishing a distinctive, enduring brand identity that fueled recruitment and philanthropy.

    • Elevated institutional presence through a comprehensive refresh of editorial, visual, and digital standards, positioning the brand for scalable growth.

    • Guided multiple enterprise CMS transitions, improving governance, accessibility, and sustainability across VMI’s digital ecosystem.

    • Built and mentored a collaborative marketing team, fostering alignment among admissions, advancement, and communications units.

    • Launched VMI’s first social media governance model and analytics framework, expanding audience reach and institutional transparency.

    • Partnered with executive leadership to translate institutional priorities into clear, measurable digital strategies.

    Virginia Military Institute Website

Projects

Tech Stack

Platform Delivery

Measurement

Content and Development

Productivity

  • Her relentless drive ensures the most challenging missions are accomplished efficiently and effectively, resulting in outstanding outcomes.

    Erica Turman
    Director of Marketing and Sales at Kendal of Lexington

  • Kate seamlessly wove the technical aspects of marketing efforts with visually compelling and wildly creative storytelling.

    Jamie Lipps
    Director of Publications and Design at Washington and Lee University

  • Kate has an innate ability at setting and understanding expectations of projects and issues that may arise along the way.

    Rob Schall
    Senior Developer at Diagram

  • Kate effortlessly fosters a collaborative spirit where everyone feels empowered. Her genuine enthusiasm and passion for her work are infectious.

    Gabrielle Tremo
    Senior Web and Digital Marketing Strategy Analyst, EAB

  • Her insights into brand and marketing in online channels revolutionized the online presence of Virginia Military Institute.

    Elizabeth Baker
    Associate Professor, VCU