Hi, I’m Kate.
I am an enterprise and higher ed marketing strategist who believes that before strategy, before design, there’s conversation.
Marketing works best when it feels like a conversation that invites people in, builds trust, and creates space for connection.
Throughout my career I have led teams, partners, and organizations in shaping strategies that reach audiences and resonate with them.
The result? Stronger acquisition, broadened affinity, and meaningful digital experiences that come from listening and then guiding with clarity, creativity, and care.
Marketing Leadership
I begin every project by building trust and alignment.
My approach is to bring people together—executives, creatives, technologists, and stakeholders—around a shared vision, then translate that vision into digital strategies that scale. I focus on creating ecosystems that balance institutional goals with user needs, strengthening engagement, accessibility, and long-term sustainability.
Brand Stewardship
Brands are built on stories that connect.
My approach is to translate those stories into strategies that feel authentic, nurture belonging, and inspire action. Whether in education, nonprofits, or enterprise, I focus on shaping narratives that build belonging and inspire action.
Digital Transformation
For me, digital transformation has never been about chasing the newest tool, it’s about helping people find their footing in change.
I work to make the complex feel clear, the unfamiliar feel possible, and the process feel purposeful. Whether it’s shifting how students connect, rethinking a website’s role, or rebuilding an enterprise platform, my goal is simple: create digital spaces where people can do their best work and feel supported while they do it.
Data-Informed Design
Good relationships value listening.
I look for the signals behind the stats, the drop-off points, the rage clicks, the places where curiosity fades. Those gaps are where the real work begins.
By introducing new tools, testing assumptions, and adjusting in real time, I turned feedback into action that strengthened trust, improved user journeys, and made digital experiences more human.