Comprehensive Website Management at VMI
Virginia Military Institute | vmi.edu
At VMI, I successfully migrated the website from a proprietary platform to Ektron and subsequently transitioned to Terminal Four, incorporating WordPress to enhance content management capabilities. I also spearheaded improvements in information architecture by developing an internal portal site that complemented the public site. This experience allowed me to effectively support VMI's initiatives to streamline user access to information and resources.
My comprehensive approach to web management ensured a cohesive front-end digital presence, optimizing user experience and engagement. By coordinating all aspects of web operations, I strengthened VMI's brand messaging and streamlined content workflows, significantly improving the institution's online visibility and effectiveness.
Web Design | Graphic Design | Brand Management | Copywriting
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Lead designer and developer for vmi.edu website using advanced HTML, CSS, and UX principles to create a visually compelling and user-friendly platform that effectively communicated mission and values.
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Implemented an intuitive information architecture with clear navigation and accessibile considerations, ensuring a seamless experience for prospective students, alumni, and stakeholders.
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Designed a secondary suite of visual assets that supported and strengthened the brand narrative ensuring consistency across touchpoints.
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Curated high-quality imagery and crafted succinct, compelling copy to ensure a cohesive voice and effective visual storytelling.
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Developed and implemented targeted digital marketing strategies to drive traffic to the website, utilizing social media campaigns to maximize outreach.
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Leveraged data to monitor performance and engagement, allowing for data-driven decisions that informed ongoing enhancements.
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Engaged with stakeholders throughout the process, gathering feedback to ensure the website met their needs and effectively represented the institution.