Advancement Collateral Design for the Marshall Museum
George C. Marshall Foundation | marshallfoundation.org
Capital Campaign Print Collateral
As a marketing consultant for the George C. Marshall Foundation, I led the development of print collateral to launch their capital campaign, establishing a strong foundation for outreach and fundraising efforts that significantly increased donor engagement. In addition to this, I served as the primary consultant for the website redesign project, ensuring a cohesive strategy that enhanced the foundation's digital presence.
Concept Development | Graphic Design | Copyediting
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Highlighted George C. Marshall’s legacy, detailing his contributions as a soldier and statesman, including the Marshall Plan which remains a monumental humanitarian effort.
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Crafted a narrative that intertwines the Foundation’s past achievements with its future goals, ensuring potential donors understand both the importance and the necessity of their contributions.
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Incorporated powerful images, such as historical photographs and promotional posters, to create a visually engaging piece that complements the written content.
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Illustrated the potential impact by highlighting the Foundation’s educational programs, including the Marshall Scholars program and initiatives aimed at high school students, to illustrate the ongoing influence of Marshall’s legacy on new generations.
