Digital Transformation at the George C. Marshall Museum
Pivoting from a physical location to an online space.
I facilitated a complete digital transformation for the George C. Marshall Museum and Research Library, transitioning the organization from a traditional brick-and-mortar operation to a fully digital environment.
This transformation broadened audience reach and improved accessibility to their resources.
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Scoped the project requirements, identifying the specific needs and goals for the digital transformation.
Crafted the Request for Proposal (RFP) to attract suitable vendors, ensuring clarity in project expectations and deliverables.
Evaluated multiple vendor applications and conducted interviews to select the best-fit vendor for the project.
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Advised visual language, ensuring the website's design was engaging and aligned with the museum's brand identity.
Assisted in shaping the information architecture, ensuring that content was well-organized and easily navigable.
Guided content selection to highlight key aspects of the museum's collection and research resources effectively.
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Contributed to discovery efforts in the second phase of development, focusing on enhancing the user experience for the research library.
Collaborated with the team to migrate existing resources and improve accessibility and usability for researchers and the public.
